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A High-Speed Kids' Book Featuring NASCAR Star Kyle Larson!
Apex Legends has partnered with Kyle Larson and Chip Ganassi Racing to create a fun new children's picture book and coloring book that use Kyle's personal story to teach kids about different types of racing and some valuable life lessons along the way!
Kyle Loves Racing is the true story of a young boy name Kyle Larson who falls in love with racing, begins driving at age 7, becomes a star dirt track racer, and goes on to become a race-winning NASCAR driver. Kyle’s love of racing remains – he’ll drive any race car he can get his hands on, including dirt track, endurance sports cars and NASCAR machines!
The storyline includes a dialogue between Kyle and some young fans as Kyle teaches them about how he got started in racing, the difference between different types of cars, and most importantly, why it is important to never give up and chase your dreams. The first book of its kind in the dirt track racing and NASCAR space, Kyle Loves Racing will read in a similar manner to Apex Legends' successful book, "Josef, The Indy Car Driver” (read this blog post to learn more).
Key milestone events such as Kyle winning the 4-Crown Nationals, the Rolex 24 Hours of Daytona and his first Monster Energy Cup Series race at Michigan will all be included. Then, the storyline shifts to an action-packed NASCAR race based very closely on Kyle’s win at Auto Club Speedway in 2017.
General Motors trademarks used under license to Apex Communications Group, LLC. NASCAR and the NASCAR bars logo are registered trademarks of National Association for Stock Car Auto Racing, Inc.
Age Range: Best enjoyed by kids ages 4 & Up; the companion coloring book (sold separately) includes text for younger kids.
Product Details: Full-color, 56 page hardcover book printed on high-quality glossy paper. Printed and bound in the USA.
Donation Program: We are working to finalize a charity partner for this book; our plan is to donate 10% of proceeds from book sales.
Here is what Kyle has to say: “I was really excited a few months ago when the idea of doing a kid’s book came up, and I’m really looking forward to the finished product being released later this year. My parents got me interested in racing when I was really young, and along the way they taught me a lot of great lessons through racing that have helped me on and off the track. This book hopefully will be something that can help get kids excited about racing too and maybe even teach a few good lessons. I have quite a few young fans, so to be a part of a project that reaches out to those folks is pretty exciting for me.”
Media Review: “Kyle Larson is one of the most talented racing drivers in the world. He is also an outstanding individual that any parent would be thrilled to have as their son or daughter’s sports hero. That combination makes ‘Kyle Loves Racing’ a great way to introduce young people to the thrilling sport of racing and one of its brightest stars.” - Ralph Sheheen, SPEED SPORT and Sprint Car & Midget